Assignment Inspiration
National Geographic and Mazda embarked on a journey to find the next great storyteller.
Discovering the depths of human potential.
National Geographic and Mazda partnered together with a challenge to all creators, storytellers, and visionaries – capture extraordinary moments that leave lasting impact. The campaign consisted of hundreds of pieces of content shared across various social and digital channels. The effort culminated in a 45-minute television special that aired on the National Geographic network.
Beyond brand content.
Assignment: Inspiration began with a contest shared through social media and encompassed web and video content. Out of over a hundred thousand entries, three finalists were selected to compete for a once-in-a-lifetime shot to go on assignment with National Geographic Travel.
3 photography quests.
3 talented contestants.
274 million media impressions.
https://www.nationalgeographic.com/mazda/